we made it rain tequila in berlin — and won cannes

the problem for the brand

mexico vs. every closer destination

spain is a short flight from germany and the food is amazing. mexico needed a reason to travel further — a reason only mexico could give.

the idea

if it rains anyway, make it rain tequila

berlin actually gets more rain than london. so we built a real cloud that mirrored the three cycles of a real one — evaporation, condensation, precipitation. when it rained outside, tequila rained inside.

what the client got

an internationally awarded stunt tourists came looking for

• 2017 Cannes Lions — Silver in Outdoor · Shortlist in PR
• 2017 Ojo de Iberoamérica — Silver in Innovation & Outdoor · Bronze in PR & Media
• 2017 Clio Awards — Shortlist in Out of Home: Ambient
• 2017 LIA — Bronze in Design, Non-Traditional and 'The NEW' Experiential
• for other clients: build the idea into something people can walk inside and press covers itself