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xfinity — hispanic heritage month

the best-performing organic post in xfinity latino history

only 3% of monuments in the u.s. honor hispanics. you're more likely to find a mermaid statue than a latino one. for hispanic heritage month, we gave those latinos monumental recognition — in a 2025 way.

client
Xfinity
moment
Hispanic Heritage Month
award
Webby Winner 2025 — Best of the Internet
record
best-ever organic post — Xfinity Latino
xfinity — latinos monumentales

the problem for the brand

another heritage-month post nobody remembers

every september brands post a flag graphic and move on. xfinity wanted a hispanic heritage month campaign the community would actually celebrate.

the idea

monumental people deserve monumental recognition

we surfaced a shocking stat — mermaid statues outnumber latino ones — and turned it into a recognition moment for latinos who've made real contributions. built for how culture shares things now, not carved in bronze.

what the client got

record-breaking + a webby

  • the best-performing organic post in xfinity latino's history
  • webby winner 2025 — best of the internet
  • for other clients: a cultural moment tied to a real, shareable insight beats any paid boost

source for xfinity — latinos monumentales — view the case study ↗

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