nissan — passion that moves mountains

we caused the first fan-powered earthquake on us soil

mexican fans born in the us are often told they aren't 'really' mexican. for mexico's biggest friendly on us soil, we gave them a way to prove exactly how mexican their passion is.

client: Nissan
moment: Mexico's most important friendly in the US
audience: Mexican-American soccer fans
tagline: Passion can move mountains AND STADIUMS.

the problem for the brand

how does a car brand actually earn latino fan love?

nissan didn't want to sponsor a match with a logo on a screen. they wanted to matter to the people in the stands.

the idea

make the stadium shake — for real

we mic'd and measured the crowd. the passion of mexican-american fans moved so much energy it registered as an actual earthquake. the first mexican earthquake in mexico — created in the us, by fans.

what the client got

'passion can move mountains — and stadiums'

a stunt with a real, measurable result — press couldn't ignore it
an identity moment for mexican-american fans that nissan owned
for other clients: sponsorship works when you hand the audience the mic

source for nissan — the fanquake — view the case study ↗

more work